Work
Apple
I am currently a senior copywriter at Apple (via agency Kettle), where I lead digital copy creative across iPhone, Mac, Apple Music, Apple Pay and more. I serve as copy lead for Apple.com page redesigns, product launches, email campaigns and channel partners.
Mac for Enterprise
Apple for Education
Apple for Small Business
Apple for Healthcare
Tap to Pay on iPhone
Therabody
As senior digital copywriter at Therabody, I created landing pages and product PDPs for a range of wellness and beauty products.
Theragun Pro Plus PDP
TheraFace Mask PDP
Therabody Blog
Gemini
As copy lead at crypto exchange Gemini, I served as managing editor of Gemini's educational platform, Cryptopedia, where we published over 400 articles across trading and investing, crypto and NFTs.
Cryptopedia
CNBC x Gemini Content Partnership
REFINERY29
As Refinery29's sole tech reporter, I published over 500 articles about the intersection of culture and tech, including product reviews, service pieces, tech news and app recommendations.